Best Time to Post on TikTok
Real engagement data from 131,548 videos by 38,394 creators
Updated every hour • Last 90 days of data
Get Personalized RecommendationsBest Time to Post
Sunday 8:00 PM
Engagement Index: 100/100
Videos Analyzed
131,548
Last 90 days
Avoid Posting
Tuesday 9:00 AM
Engagement Index: 0/100
Engagement Heatmap
Hover over any time slot to see detailed metrics
Brighter colors indicate higher engagement rates. Find patterns that work for your content.
Sun 12a
Engagement Index: 60/100
Avg Engagement: 7.74%
Videos: 584
Viral Rate: 14.90%
Sun 1a
Engagement Index: 56/100
Avg Engagement: 7.60%
Videos: 574
Viral Rate: 17.60%
Sun 2a
Engagement Index: 63/100
Avg Engagement: 7.86%
Videos: 671
Viral Rate: 18.33%
Sun 3a
Engagement Index: 41/100
Avg Engagement: 7.04%
Videos: 723
Viral Rate: 15.21%
Sun 4a
Engagement Index: 41/100
Avg Engagement: 7.05%
Videos: 752
Viral Rate: 14.10%
Sun 5a
Engagement Index: 22/100
Avg Engagement: 6.37%
Videos: 732
Viral Rate: 14.07%
Sun 6a
Engagement Index: 14/100
Avg Engagement: 6.06%
Videos: 734
Viral Rate: 13.49%
Sun 7a
Engagement Index: 33/100
Avg Engagement: 6.76%
Videos: 721
Viral Rate: 14.84%
Sun 8a
Engagement Index: 32/100
Avg Engagement: 6.71%
Videos: 773
Viral Rate: 14.10%
Sun 9a
Engagement Index: 54/100
Avg Engagement: 7.55%
Videos: 859
Viral Rate: 12.92%
Sun 10a
Engagement Index: 18/100
Avg Engagement: 6.23%
Videos: 959
Viral Rate: 12.83%
Sun 11a
Engagement Index: 27/100
Avg Engagement: 6.56%
Videos: 986
Viral Rate: 13.39%
Sun 12p
Engagement Index: 23/100
Avg Engagement: 6.39%
Videos: 1,108
Viral Rate: 14.62%
Sun 1p
Engagement Index: 29/100
Avg Engagement: 6.61%
Videos: 1,091
Viral Rate: 12.56%
Sun 2p
Engagement Index: 38/100
Avg Engagement: 6.94%
Videos: 1,021
Viral Rate: 15.28%
Sun 3p
Engagement Index: 38/100
Avg Engagement: 6.96%
Videos: 976
Viral Rate: 13.52%
Sun 4p
Engagement Index: 66/100
Avg Engagement: 7.99%
Videos: 832
Viral Rate: 15.75%
Sun 5p
Engagement Index: 84/100
Avg Engagement: 8.62%
Videos: 786
Viral Rate: 17.56%
Sun 6p
Engagement Index: 61/100
Avg Engagement: 7.79%
Videos: 746
Viral Rate: 18.50%
Sun 7p
Engagement Index: 73/100
Avg Engagement: 8.25%
Videos: 597
Viral Rate: 18.43%
Sun 8p
Engagement Index: 100/100
Avg Engagement: 9.23%
Videos: 541
Viral Rate: 22.92%
Sun 9p
Engagement Index: 95/100
Avg Engagement: 9.05%
Videos: 534
Viral Rate: 25.09%
Sun 10p
Engagement Index: 93/100
Avg Engagement: 8.97%
Videos: 532
Viral Rate: 22.93%
Sun 11p
Engagement Index: 80/100
Avg Engagement: 8.50%
Videos: 540
Viral Rate: 18.15%
Mon 12a
Engagement Index: 62/100
Avg Engagement: 7.82%
Videos: 575
Viral Rate: 16.52%
Mon 1a
Engagement Index: 49/100
Avg Engagement: 7.34%
Videos: 663
Viral Rate: 16.74%
Mon 2a
Engagement Index: 26/100
Avg Engagement: 6.49%
Videos: 732
Viral Rate: 12.70%
Mon 3a
Engagement Index: 39/100
Avg Engagement: 6.98%
Videos: 760
Viral Rate: 16.97%
Mon 4a
Engagement Index: 41/100
Avg Engagement: 7.06%
Videos: 820
Viral Rate: 12.32%
Mon 5a
Engagement Index: 29/100
Avg Engagement: 6.62%
Videos: 734
Viral Rate: 11.99%
Mon 6a
Engagement Index: 45/100
Avg Engagement: 7.22%
Videos: 749
Viral Rate: 14.15%
Mon 7a
Engagement Index: 3/100
Avg Engagement: 5.68%
Videos: 781
Viral Rate: 11.91%
Mon 8a
Engagement Index: 25/100
Avg Engagement: 6.47%
Videos: 876
Viral Rate: 13.13%
Mon 9a
Engagement Index: 19/100
Avg Engagement: 6.27%
Videos: 977
Viral Rate: 11.57%
Mon 10a
Engagement Index: 15/100
Avg Engagement: 6.11%
Videos: 1,068
Viral Rate: 14.61%
Mon 11a
Engagement Index: 26/100
Avg Engagement: 6.50%
Videos: 1,001
Viral Rate: 16.38%
Mon 12p
Engagement Index: 31/100
Avg Engagement: 6.71%
Videos: 1,136
Viral Rate: 11.97%
Mon 1p
Engagement Index: 8/100
Avg Engagement: 5.84%
Videos: 1,137
Viral Rate: 13.19%
Mon 2p
Engagement Index: 33/100
Avg Engagement: 6.78%
Videos: 1,054
Viral Rate: 14.99%
Mon 3p
Engagement Index: 38/100
Avg Engagement: 6.96%
Videos: 1,080
Viral Rate: 13.24%
Mon 4p
Engagement Index: 68/100
Avg Engagement: 8.07%
Videos: 889
Viral Rate: 14.17%
Mon 5p
Engagement Index: 81/100
Avg Engagement: 8.52%
Videos: 836
Viral Rate: 19.62%
Mon 6p
Engagement Index: 68/100
Avg Engagement: 8.04%
Videos: 698
Viral Rate: 17.48%
Mon 7p
Engagement Index: 76/100
Avg Engagement: 8.36%
Videos: 591
Viral Rate: 20.81%
Mon 8p
Engagement Index: 83/100
Avg Engagement: 8.60%
Videos: 559
Viral Rate: 23.08%
Mon 9p
Engagement Index: 84/100
Avg Engagement: 8.63%
Videos: 585
Viral Rate: 22.91%
Mon 10p
Engagement Index: 81/100
Avg Engagement: 8.54%
Videos: 605
Viral Rate: 15.87%
Mon 11p
Engagement Index: 60/100
Avg Engagement: 7.77%
Videos: 614
Viral Rate: 14.98%
Tue 12a
Engagement Index: 48/100
Avg Engagement: 7.31%
Videos: 632
Viral Rate: 15.82%
Tue 1a
Engagement Index: 30/100
Avg Engagement: 6.64%
Videos: 704
Viral Rate: 15.77%
Tue 2a
Engagement Index: 39/100
Avg Engagement: 6.97%
Videos: 753
Viral Rate: 12.75%
Tue 3a
Engagement Index: 41/100
Avg Engagement: 7.05%
Videos: 797
Viral Rate: 13.68%
Tue 4a
Engagement Index: 44/100
Avg Engagement: 7.18%
Videos: 798
Viral Rate: 12.78%
Tue 5a
Engagement Index: 25/100
Avg Engagement: 6.48%
Videos: 717
Viral Rate: 10.18%
Tue 6a
Engagement Index: 18/100
Avg Engagement: 6.23%
Videos: 658
Viral Rate: 12.61%
Tue 7a
Engagement Index: 20/100
Avg Engagement: 6.27%
Videos: 749
Viral Rate: 11.62%
Tue 8a
Engagement Index: 33/100
Avg Engagement: 6.76%
Videos: 892
Viral Rate: 12.11%
Tue 9a
Engagement Index: 0/100
Avg Engagement: 5.55%
Videos: 998
Viral Rate: 11.32%
Tue 10a
Engagement Index: 20/100
Avg Engagement: 6.28%
Videos: 1,024
Viral Rate: 13.48%
Tue 11a
Engagement Index: 22/100
Avg Engagement: 6.35%
Videos: 1,102
Viral Rate: 13.07%
Tue 12p
Engagement Index: 28/100
Avg Engagement: 6.57%
Videos: 1,160
Viral Rate: 14.31%
Tue 1p
Engagement Index: 23/100
Avg Engagement: 6.39%
Videos: 1,062
Viral Rate: 14.88%
Tue 2p
Engagement Index: 23/100
Avg Engagement: 6.40%
Videos: 1,009
Viral Rate: 13.58%
Tue 3p
Engagement Index: 31/100
Avg Engagement: 6.67%
Videos: 1,003
Viral Rate: 15.15%
Tue 4p
Engagement Index: 68/100
Avg Engagement: 8.05%
Videos: 893
Viral Rate: 15.68%
Tue 5p
Engagement Index: 71/100
Avg Engagement: 8.15%
Videos: 747
Viral Rate: 16.73%
Tue 6p
Engagement Index: 73/100
Avg Engagement: 8.22%
Videos: 681
Viral Rate: 16.59%
Tue 7p
Engagement Index: 75/100
Avg Engagement: 8.32%
Videos: 632
Viral Rate: 18.51%
Tue 8p
Engagement Index: 78/100
Avg Engagement: 8.42%
Videos: 531
Viral Rate: 19.59%
Tue 9p
Engagement Index: 81/100
Avg Engagement: 8.52%
Videos: 551
Viral Rate: 16.15%
Tue 10p
Engagement Index: 83/100
Avg Engagement: 8.61%
Videos: 565
Viral Rate: 20.71%
Tue 11p
Engagement Index: 70/100
Avg Engagement: 8.13%
Videos: 550
Viral Rate: 17.27%
Wed 12a
Engagement Index: 43/100
Avg Engagement: 7.12%
Videos: 622
Viral Rate: 11.90%
Wed 1a
Engagement Index: 39/100
Avg Engagement: 7.00%
Videos: 721
Viral Rate: 16.50%
Wed 2a
Engagement Index: 34/100
Avg Engagement: 6.82%
Videos: 718
Viral Rate: 12.53%
Wed 3a
Engagement Index: 26/100
Avg Engagement: 6.52%
Videos: 709
Viral Rate: 11.71%
Wed 4a
Engagement Index: 32/100
Avg Engagement: 6.71%
Videos: 775
Viral Rate: 12.13%
Wed 5a
Engagement Index: 28/100
Avg Engagement: 6.58%
Videos: 725
Viral Rate: 13.52%
Wed 6a
Engagement Index: 39/100
Avg Engagement: 7.00%
Videos: 690
Viral Rate: 14.20%
Wed 7a
Engagement Index: 1/100
Avg Engagement: 5.58%
Videos: 727
Viral Rate: 11.97%
Wed 8a
Engagement Index: 20/100
Avg Engagement: 6.28%
Videos: 807
Viral Rate: 12.89%
Wed 9a
Engagement Index: 1/100
Avg Engagement: 5.57%
Videos: 1,036
Viral Rate: 11.58%
Wed 10a
Engagement Index: 30/100
Avg Engagement: 6.65%
Videos: 1,008
Viral Rate: 13.89%
Wed 11a
Engagement Index: 13/100
Avg Engagement: 6.04%
Videos: 990
Viral Rate: 13.94%
Wed 12p
Engagement Index: 15/100
Avg Engagement: 6.12%
Videos: 1,093
Viral Rate: 13.54%
Wed 1p
Engagement Index: 24/100
Avg Engagement: 6.43%
Videos: 1,084
Viral Rate: 12.27%
Wed 2p
Engagement Index: 33/100
Avg Engagement: 6.76%
Videos: 1,100
Viral Rate: 12.00%
Wed 3p
Engagement Index: 40/100
Avg Engagement: 7.02%
Videos: 1,028
Viral Rate: 12.45%
Wed 4p
Engagement Index: 62/100
Avg Engagement: 7.82%
Videos: 880
Viral Rate: 15.34%
Wed 5p
Engagement Index: 55/100
Avg Engagement: 7.59%
Videos: 752
Viral Rate: 17.15%
Wed 6p
Engagement Index: 55/100
Avg Engagement: 7.56%
Videos: 667
Viral Rate: 20.09%
Wed 7p
Engagement Index: 69/100
Avg Engagement: 8.09%
Videos: 589
Viral Rate: 15.28%
Wed 8p
Engagement Index: 82/100
Avg Engagement: 8.55%
Videos: 564
Viral Rate: 20.57%
Wed 9p
Engagement Index: 69/100
Avg Engagement: 8.07%
Videos: 581
Viral Rate: 17.90%
Wed 10p
Engagement Index: 76/100
Avg Engagement: 8.34%
Videos: 579
Viral Rate: 17.44%
Wed 11p
Engagement Index: 44/100
Avg Engagement: 7.16%
Videos: 574
Viral Rate: 13.76%
Thu 12a
Engagement Index: 51/100
Avg Engagement: 7.44%
Videos: 578
Viral Rate: 14.53%
Thu 1a
Engagement Index: 50/100
Avg Engagement: 7.39%
Videos: 649
Viral Rate: 16.95%
Thu 2a
Engagement Index: 23/100
Avg Engagement: 6.41%
Videos: 697
Viral Rate: 13.92%
Thu 3a
Engagement Index: 40/100
Avg Engagement: 7.03%
Videos: 727
Viral Rate: 16.23%
Thu 4a
Engagement Index: 12/100
Avg Engagement: 5.98%
Videos: 768
Viral Rate: 11.72%
Thu 5a
Engagement Index: 31/100
Avg Engagement: 6.69%
Videos: 716
Viral Rate: 15.08%
Thu 6a
Engagement Index: 21/100
Avg Engagement: 6.33%
Videos: 668
Viral Rate: 11.83%
Thu 7a
Engagement Index: 7/100
Avg Engagement: 5.81%
Videos: 688
Viral Rate: 11.92%
Thu 8a
Engagement Index: 11/100
Avg Engagement: 5.96%
Videos: 817
Viral Rate: 12.97%
Thu 9a
Engagement Index: 5/100
Avg Engagement: 5.73%
Videos: 945
Viral Rate: 13.97%
Thu 10a
Engagement Index: 7/100
Avg Engagement: 5.79%
Videos: 949
Viral Rate: 15.81%
Thu 11a
Engagement Index: 14/100
Avg Engagement: 6.06%
Videos: 1,023
Viral Rate: 12.32%
Thu 12p
Engagement Index: 19/100
Avg Engagement: 6.26%
Videos: 1,122
Viral Rate: 13.81%
Thu 1p
Engagement Index: 26/100
Avg Engagement: 6.52%
Videos: 1,031
Viral Rate: 13.19%
Thu 2p
Engagement Index: 30/100
Avg Engagement: 6.65%
Videos: 967
Viral Rate: 14.37%
Thu 3p
Engagement Index: 23/100
Avg Engagement: 6.40%
Videos: 933
Viral Rate: 14.15%
Thu 4p
Engagement Index: 64/100
Avg Engagement: 7.89%
Videos: 791
Viral Rate: 15.55%
Thu 5p
Engagement Index: 57/100
Avg Engagement: 7.63%
Videos: 783
Viral Rate: 18.01%
Thu 6p
Engagement Index: 73/100
Avg Engagement: 8.23%
Videos: 628
Viral Rate: 15.13%
Thu 7p
Engagement Index: 52/100
Avg Engagement: 7.48%
Videos: 642
Viral Rate: 19.00%
Thu 8p
Engagement Index: 80/100
Avg Engagement: 8.48%
Videos: 556
Viral Rate: 21.94%
Thu 9p
Engagement Index: 72/100
Avg Engagement: 8.21%
Videos: 568
Viral Rate: 19.72%
Thu 10p
Engagement Index: 69/100
Avg Engagement: 8.07%
Videos: 554
Viral Rate: 18.23%
Thu 11p
Engagement Index: 71/100
Avg Engagement: 8.18%
Videos: 579
Viral Rate: 19.34%
Fri 12a
Engagement Index: 64/100
Avg Engagement: 7.89%
Videos: 592
Viral Rate: 16.89%
Fri 1a
Engagement Index: 41/100
Avg Engagement: 7.05%
Videos: 625
Viral Rate: 14.40%
Fri 2a
Engagement Index: 31/100
Avg Engagement: 6.70%
Videos: 699
Viral Rate: 12.88%
Fri 3a
Engagement Index: 18/100
Avg Engagement: 6.22%
Videos: 761
Viral Rate: 13.80%
Fri 4a
Engagement Index: 48/100
Avg Engagement: 7.30%
Videos: 776
Viral Rate: 11.34%
Fri 5a
Engagement Index: 42/100
Avg Engagement: 7.11%
Videos: 666
Viral Rate: 10.81%
Fri 6a
Engagement Index: 10/100
Avg Engagement: 5.91%
Videos: 693
Viral Rate: 12.99%
Fri 7a
Engagement Index: 10/100
Avg Engagement: 5.92%
Videos: 735
Viral Rate: 15.10%
Fri 8a
Engagement Index: 12/100
Avg Engagement: 5.98%
Videos: 838
Viral Rate: 8.71%
Fri 9a
Engagement Index: 11/100
Avg Engagement: 5.94%
Videos: 933
Viral Rate: 12.43%
Fri 10a
Engagement Index: 13/100
Avg Engagement: 6.02%
Videos: 988
Viral Rate: 16.40%
Fri 11a
Engagement Index: 20/100
Avg Engagement: 6.28%
Videos: 950
Viral Rate: 14.63%
Fri 12p
Engagement Index: 30/100
Avg Engagement: 6.65%
Videos: 1,102
Viral Rate: 13.43%
Fri 1p
Engagement Index: 22/100
Avg Engagement: 6.35%
Videos: 1,046
Viral Rate: 13.38%
Fri 2p
Engagement Index: 34/100
Avg Engagement: 6.80%
Videos: 1,004
Viral Rate: 15.74%
Fri 3p
Engagement Index: 36/100
Avg Engagement: 6.86%
Videos: 1,007
Viral Rate: 15.39%
Fri 4p
Engagement Index: 39/100
Avg Engagement: 6.98%
Videos: 896
Viral Rate: 17.86%
Fri 5p
Engagement Index: 61/100
Avg Engagement: 7.78%
Videos: 728
Viral Rate: 16.48%
Fri 6p
Engagement Index: 75/100
Avg Engagement: 8.30%
Videos: 653
Viral Rate: 19.30%
Fri 7p
Engagement Index: 76/100
Avg Engagement: 8.33%
Videos: 604
Viral Rate: 25.17%
Fri 8p
Engagement Index: 88/100
Avg Engagement: 8.77%
Videos: 585
Viral Rate: 23.08%
Fri 9p
Engagement Index: 72/100
Avg Engagement: 8.20%
Videos: 568
Viral Rate: 20.25%
Fri 10p
Engagement Index: 64/100
Avg Engagement: 7.89%
Videos: 543
Viral Rate: 21.55%
Fri 11p
Engagement Index: 59/100
Avg Engagement: 7.71%
Videos: 573
Viral Rate: 16.58%
Sat 12a
Engagement Index: 42/100
Avg Engagement: 7.11%
Videos: 579
Viral Rate: 16.41%
Sat 1a
Engagement Index: 43/100
Avg Engagement: 7.13%
Videos: 701
Viral Rate: 17.83%
Sat 2a
Engagement Index: 6/100
Avg Engagement: 5.78%
Videos: 700
Viral Rate: 13.57%
Sat 3a
Engagement Index: 18/100
Avg Engagement: 6.20%
Videos: 812
Viral Rate: 13.30%
Sat 4a
Engagement Index: 13/100
Avg Engagement: 6.02%
Videos: 792
Viral Rate: 11.62%
Sat 5a
Engagement Index: 31/100
Avg Engagement: 6.70%
Videos: 683
Viral Rate: 13.91%
Sat 6a
Engagement Index: 16/100
Avg Engagement: 6.16%
Videos: 686
Viral Rate: 16.03%
Sat 7a
Engagement Index: 13/100
Avg Engagement: 6.04%
Videos: 753
Viral Rate: 13.68%
Sat 8a
Engagement Index: 10/100
Avg Engagement: 5.92%
Videos: 855
Viral Rate: 12.87%
Sat 9a
Engagement Index: 18/100
Avg Engagement: 6.22%
Videos: 858
Viral Rate: 13.52%
Sat 10a
Engagement Index: 18/100
Avg Engagement: 6.20%
Videos: 912
Viral Rate: 15.13%
Sat 11a
Engagement Index: 21/100
Avg Engagement: 6.31%
Videos: 1,013
Viral Rate: 15.00%
Sat 12p
Engagement Index: 40/100
Avg Engagement: 7.03%
Videos: 1,045
Viral Rate: 14.45%
Sat 1p
Engagement Index: 27/100
Avg Engagement: 6.54%
Videos: 980
Viral Rate: 14.59%
Sat 2p
Engagement Index: 40/100
Avg Engagement: 7.03%
Videos: 1,060
Viral Rate: 15.57%
Sat 3p
Engagement Index: 33/100
Avg Engagement: 6.77%
Videos: 1,029
Viral Rate: 13.70%
Sat 4p
Engagement Index: 73/100
Avg Engagement: 8.22%
Videos: 813
Viral Rate: 19.07%
Sat 5p
Engagement Index: 74/100
Avg Engagement: 8.25%
Videos: 760
Viral Rate: 20.39%
Sat 6p
Engagement Index: 67/100
Avg Engagement: 8.00%
Videos: 754
Viral Rate: 19.76%
Sat 7p
Engagement Index: 83/100
Avg Engagement: 8.60%
Videos: 589
Viral Rate: 17.66%
Sat 8p
Engagement Index: 100/100
Avg Engagement: 9.21%
Videos: 532
Viral Rate: 26.69%
Sat 9p
Engagement Index: 97/100
Avg Engagement: 9.11%
Videos: 528
Viral Rate: 24.05%
Sat 10p
Engagement Index: 91/100
Avg Engagement: 8.89%
Videos: 558
Viral Rate: 19.53%
Sat 11p
Engagement Index: 80/100
Avg Engagement: 8.50%
Videos: 493
Viral Rate: 20.69%
Top 10 Best Times to Post
Ranked by engagement index based on real video performance
These times show the highest engagement rates across our dataset. Your results may vary based on your specific audience.
| Rank | Day | Time | Engagement Index | Avg Engagement | Viral Rate | Videos |
|---|---|---|---|---|---|---|
| 🥇 | Sunday | 8:00 PM | 100 | 9.23% | 22.92% | 541 |
| 🥈 | Saturday | 8:00 PM | 100 | 9.21% | 26.69% | 532 |
| 🥉 | Saturday | 9:00 PM | 97 | 9.11% | 24.05% | 528 |
| 4 | Sunday | 9:00 PM | 95 | 9.05% | 25.09% | 534 |
| 5 | Sunday | 10:00 PM | 93 | 8.97% | 22.93% | 532 |
| 6 | Saturday | 10:00 PM | 91 | 8.89% | 19.53% | 558 |
| 7 | Friday | 8:00 PM | 88 | 8.77% | 23.08% | 585 |
| 8 | Sunday | 5:00 PM | 84 | 8.62% | 17.56% | 786 |
| 9 | Monday | 9:00 PM | 84 | 8.63% | 22.91% | 585 |
| 10 | Monday | 8:00 PM | 83 | 8.60% | 23.08% | 559 |
How We Calculate This
Our Methodology
- 1
Extract Posting Times
We extract the day and hour from each video’s publish timestamp
- 2
Calculate Engagement Rate
(Likes + Comments + Shares) / Views × 100
- 3
Group by Time Slot
Average engagement across all videos in each day+hour combo
- 4
Normalize to 0-100
Scale scores so 100 = highest engagement time slot
Data Quality
38,394 Creators
Data from diverse creator accounts
131,548 Videos
Only videos with 100+ views included
Last 90 Days
Fresh data reflects current trends
Hourly Updates
Data refreshes every hour automatically
Why Posting Time Matters on TikTok
TikTok’s algorithm prioritizes early engagement. Videos that get likes, comments, and shares in the first 30-60 minutes are more likely to be pushed to the For You page. Posting when your audience is most active increases your chances of that crucial early engagement.
Best Days to Post on TikTok in 2026
Based on our analysis of 131,548 videos, Sunday shows the highest engagement rates overall. However, the best day for YOU depends on your specific audience demographics, timezone, and content niche.
Should You Post Multiple Times Per Day?
Many successful creators post 1-3 times per day. Our data shows that spacing posts at least 3-4 hours apart prevents them from competing against each other for the same audience’s attention. Consistency matters more than volume.
Timezone Considerations
The times shown are based on when videos were published in their original timezones. If your audience is primarily in a different timezone than you, adjust your posting schedule accordingly. Most successful creators target their largest audience segment’s active hours.
Frequently Asked Questions
What is the best time to post on TikTok?
Based on our analysis of 131,548 videos, the best time to post is Sunday at 8:00 PM. However, optimal times vary by audience and niche.
Does posting time really affect TikTok views?
Yes. Videos posted when your audience is active get more early engagement, which signals to the algorithm that your content is worth promoting to more users on the For You page.
How often is this data updated?
Our engagement data is refreshed every hour using the latest video performance metrics from our database of thousands of TikTok videos.
What timezone is this data in?
The data reflects posting times in their original timezones. Our analysis accounts for creators across all timezones to provide globally-relevant insights.
Should I always post at the "best" time?
Not necessarily. The best time for YOU depends on when YOUR specific audience is online. Use these insights as a starting point, then test and refine based on your own analytics.
How is the engagement index calculated?
We calculate (likes + comments + shares) / views for each video, group by posting time, then normalize to a 0-100 scale where 100 represents the highest engagement rate.