ms_sowell TikTok profile picture
B

@ms_sowell

ClubShayShayyy | UGC Creator

📍 ATL + Philly Christ First✝️ •Beauty• Wellness & Pilates lover•Matcha & Coffee Girl collabs:💌 lashaysowell1@gmail.com

6.2Kfollowers
192.3Klikes
6.12%engagement
2996videos

926.2K

Total Views

10.9K

Total Likes

1.8K

Total Shares

284

Total Comments

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Total Videos
34
Viral Hits
4
12% viral ratio
Peak Views
599.2K
Growth
-100%
vs first videos

Viral Timeline

Click any point to view full video analytics

Regular
Viral (2x avg)
Mega Viral (5x+)
BREAKOUT MOMENT — 6x AVERAGE
Dec 17, 2025

TikTok Video

166Kviews
3.3Klikes
473shares
View Full Analytics

Top Performing Videos

Deep Analytics

Viral Potential
40/100
medium
Engagement
1.73%
medium
Consistency
45/100
medium
Best Time
5PM
info

Viral Factors

What's driving your viral potential

Viral Potential
40/100
MEDIUM
Engagement Rate14
1.40% average engagement
Viral Hit Rate24
11.8% of videos go viral
Shareability19
0.191% share rate
Posting Timing19
29% posted during peak hours
Video Duration70
50% in optimal 21-60s range
Hashtag Strategy100
4.7 avg hashtags, 110 unique used
Sound Usage99
100% use trending sounds

Strengths & Opportunities

Hashtag StrategySound Usage
Posting TimingEngagement Rate

Add stronger calls-to-action and hooks.

Engagement Funnel

How viewers convert to engagement

Like Rate
1.18%
vs 4.5% avg
Comment Rate
0.03%
vs 0.3% avg
Share Rate
0.19%
vs 0.2% avg
Save Rate
0.33%
vs 0.5% avg
Views
926.2K
100.00%
Likes
10.9K
1.18%
↓ Below avg
Saves
3K
0.33%
↓ Below avg
Comments
284
0.03%
↓ Below avg
Shares
1.8K
0.19%
≈ Average

Insights

  • Engagement rate below TikTok average - consider more interactive content.
  • Likes significantly below average - opportunity for improvement.
  • Comments significantly below average - opportunity for improvement.

Add calls-to-action asking questions or opinions. End videos with "Comment below" prompts. Consider experimenting with trending sounds and hashtags to boost visibility.

Recent Top Videos

About @ms_sowell's TikTok Analytics

@ms_sowell (ClubShayShayyy | UGC Creator) is a TikTok creator with 6.2K followers and 192.3K total likes. Based on our analysis of 34 videos, @ms_sowell has an engagement rate of 6.12%, earning a creator score of B.

The average video from @ms_sowell receives approximately 27.2K views.

Viral Performance Analysis

Out of 34 tracked videos, @ms_sowell has achieved 4 viral hits (videos with 2x+ their average views), representing a 11.8% viral ratio. Their breakout moment came on 2025-12-17, when a video achieved 166K views — significantly above their average of 27.2K views.

@ms_sowell's video performance has seen some fluctuation, which is common for creators experimenting with content strategies.

How to Get More Analytics on @ms_sowell

Toklytics provides free, comprehensive TikTok analytics through our Chrome extension. Simply install the extension and visit @ms_sowell's TikTok profile to see:

  • Real-time engagement rate calculations
  • Video-by-video performance breakdown
  • Viral ratio and consistency scores
  • Growth trends and posting patterns
  • Export all data to CSV for analysis

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