hm TikTok profile picture
D

@hm

Verified

H&M

Thanks, it's H&M

1.1Mfollowers
11.1Mlikes
1.16%engagement
864videos

794.9M

Total Views

2.8M

Total Likes

62.6K

Total Shares

19.7K

Total Comments

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Total Videos
223
Viral Hits
34
15% viral ratio
Peak Views
28.2M
Growth
+1068%
vs first videos

Viral Timeline

Click any point to view full video analytics

Regular
Viral (2x avg)
Mega Viral (5x+)
BREAKOUT MOMENT β€” 5x AVERAGE
Oct 28, 2025

TikTok Video

18.2Mviews
6.3Klikes
20shares
View Full Analytics

Top Performing Videos

Deep Analytics

Viral Potential
21/100
low
Engagement
0.38%
medium
Consistency
84/100
high
Best Time
8AM
info

Viral Factors

What's driving your viral potential

Viral Potential
21/100
LOW
Engagement Rate4
0.36% average engagement
Viral Hit Rate30
15.2% of videos go viral
Shareability1
0.008% share rate
Posting Timing6
7% posted during peak hours
Video Duration36
16% in optimal 21-60s range
Hashtag Strategy1
0.3 avg hashtags, 24 unique used
Sound Usage99
100% use trending sounds

Strengths & Opportunities

βœ“ Sound Usageβœ“ Video Duration
↑ Hashtag Strategy↑ Shareability

Create more relatable, tag-a-friend content.

Engagement Funnel

How viewers convert to engagement

Like Rate
0.35%
vs 4.5% avg
Comment Rate
0.00%
vs 0.3% avg
Share Rate
0.01%
vs 0.2% avg
Save Rate
0.02%
vs 0.5% avg
Views
794.9M
100.00%
Likes
2.8M
0.35%
↓ Below avg
Saves
139.4K
0.02%
↓ Below avg
Comments
19.7K
0.00%
↓ Below avg
Shares
62.6K
0.01%
↓ Below avg

Insights

  • β€’Engagement rate below TikTok average - consider more interactive content.
  • β€’Likes significantly below average - opportunity for improvement.
  • β€’Saves significantly below average - opportunity for improvement.

Add calls-to-action asking questions or opinions. End videos with "Comment below" prompts. Consider experimenting with trending sounds and hashtags to boost visibility.

Recent Top Videos

About @hm's TikTok Analytics

@hm (H&M) is a TikTok creator with 1.1M followers and 11.1M total likes. Based on our analysis of 223 videos, @hm has an engagement rate of 1.16%, earning a creator score of D.

The average video from @hm receives approximately 3.6M views. This account is verified by TikTok.

Viral Performance Analysis

Out of 223 tracked videos, @hm has achieved 34 viral hits (videos with 2x+ their average views), representing a 15.2% viral ratio. Their breakout moment came on 2025-10-28, when a video achieved 18.2M views β€” significantly above their average of 3.6M views.

@hm's recent videos show 1068% growth compared to their earlier content, indicating an upward trajectory.

How to Get More Analytics on @hm

Toklytics provides free, comprehensive TikTok analytics through our Chrome extension. Simply install the extension and visit @hm's TikTok profile to see:

  • Real-time engagement rate calculations
  • Video-by-video performance breakdown
  • Viral ratio and consistency scores
  • Growth trends and posting patterns
  • Export all data to CSV for analysis

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