Best Time to Post on TikTok
Discover the optimal posting times for maximum engagement and viral potential
Updated for 2026 • Based on millions of videos analyzed
Get Personalized RecommendationsBest Days
Tue, Thu, Fri
Highest engagement rates
Best Hours
7-9 PM
Peak user activity window
Viral Boost
+47%
When posting at optimal times
Best Posting Times by Day
| Day | Best Times (EST) | Why It Works |
|---|---|---|
| Monday | 6 AM10 AM10 PM | Morning commute & evening wind-down |
| Tuesday | 2 AM4 AM9 AM | Early risers & work breaks |
| Wednesday | 7 AM8 AM11 PM | Mid-week engagement peaks |
| Thursday | 9 AM12 PM7 PM | Lunch breaks & after work |
| Friday | 5 AM1 PM3 PM | Weekend anticipation |
| Saturday | 11 AM7 PM8 PM | Leisure browsing peaks |
| Sunday | 7 AM8 AM4 PM | Sunday morning & afternoon |
Note: These are general recommendations. Your actual best times may vary based on your audience demographics, content niche, and geographic location. Use our Chrome extension to get personalized recommendations based on your specific analytics.
How We Calculate Best Times
Our Methodology
Video Performance Analysis
We analyze when your top-performing videos were posted
Audience Activity Patterns
Track when your followers are most active on the platform
Viral Correlation
Identify time patterns in your viral hits
What You Get
Visual Heatmap
See your best posting windows at a glance
Day-by-Day Breakdown
Optimal times for each day of the week
Actionable Recommendations
Clear guidance on when to post your next video
Understanding TikTok's Algorithm & Timing
Posting at the right time on TikTok can significantly impact your video's initial performance, which in turn affects how the algorithm distributes your content. When you post during peak activity hours, your video has a better chance of getting early engagement, signaling to TikTok that your content is worth promoting to a wider audience.
Why Timing Matters for the Algorithm
TikTok's algorithm evaluates videos based on their early performance metrics:
- •Watch time: How long viewers watch your video
- •Engagement rate: Likes, comments, and shares relative to views
- •Video completion: How many viewers watch to the end
- •Replay rate: How often viewers rewatch your content
By posting when your target audience is most active, you maximize the chance of getting strong early metrics, which can push your video to the For You Page.
Factors That Affect Your Best Time
While the general best times we've listed are a good starting point, your optimal posting schedule depends on several factors:
- •Audience demographics: Where your followers are located (time zones)
- •Content niche: Different niches have different peak activity times
- •Competition: Posting when there's less competition can help
- •Content length: Longer content may perform better at different times
How to Find Your Perfect Posting Time
The best way to find your optimal posting time is to analyze your own account data. Install the Toklytics Chrome extension to see a personalized heatmap of your best posting windows based on your actual video performance. Our tool analyzes your historical data to identify patterns in when your content performs best.
Frequently Asked Questions
What is the best time to post on TikTok?
Generally, the best times to post on TikTok are between 7-9 PM on Tuesday, Thursday, and Friday. However, your optimal time depends on your specific audience and niche.
How often should I post on TikTok?
For optimal growth, aim to post 1-3 times per day. Consistency is more important than volume — maintaining a regular schedule helps the algorithm understand your content.
Does posting time really affect views?
Yes, posting time can significantly impact your initial engagement, which affects how the algorithm promotes your content. Videos posted at optimal times see up to 47% more engagement on average.
Should I post at the same time every day?
While consistency helps, the best posting time varies by day of the week. Use our tool to find the optimal time for each day rather than sticking to one fixed time.