Best Time to Post on TikTok
Real engagement data from 131,235 videos by 38,198 creators
Updated every hour • Last 90 days of data
Get Personalized RecommendationsBest Time to Post
Sunday 8:00 PM
Engagement Index: 100/100
Videos Analyzed
131,235
Last 90 days
Avoid Posting
Wednesday 9:00 AM
Engagement Index: 0/100
Engagement Heatmap
Hover over any time slot to see detailed metrics
Brighter colors indicate higher engagement rates. Find patterns that work for your content.
Sun 12a
Engagement Index: 60/100
Avg Engagement: 7.76%
Videos: 582
Viral Rate: 14.95%
Sun 1a
Engagement Index: 55/100
Avg Engagement: 7.57%
Videos: 569
Viral Rate: 17.40%
Sun 2a
Engagement Index: 63/100
Avg Engagement: 7.85%
Videos: 670
Viral Rate: 18.21%
Sun 3a
Engagement Index: 40/100
Avg Engagement: 7.02%
Videos: 721
Viral Rate: 15.12%
Sun 4a
Engagement Index: 41/100
Avg Engagement: 7.05%
Videos: 751
Viral Rate: 14.11%
Sun 5a
Engagement Index: 22/100
Avg Engagement: 6.37%
Videos: 732
Viral Rate: 13.93%
Sun 6a
Engagement Index: 14/100
Avg Engagement: 6.06%
Videos: 734
Viral Rate: 13.49%
Sun 7a
Engagement Index: 33/100
Avg Engagement: 6.76%
Videos: 721
Viral Rate: 14.84%
Sun 8a
Engagement Index: 31/100
Avg Engagement: 6.71%
Videos: 771
Viral Rate: 14.14%
Sun 9a
Engagement Index: 54/100
Avg Engagement: 7.53%
Videos: 852
Viral Rate: 12.79%
Sun 10a
Engagement Index: 18/100
Avg Engagement: 6.23%
Videos: 958
Viral Rate: 12.84%
Sun 11a
Engagement Index: 28/100
Avg Engagement: 6.57%
Videos: 984
Viral Rate: 13.31%
Sun 12p
Engagement Index: 23/100
Avg Engagement: 6.39%
Videos: 1,107
Viral Rate: 14.63%
Sun 1p
Engagement Index: 29/100
Avg Engagement: 6.62%
Videos: 1,087
Viral Rate: 12.51%
Sun 2p
Engagement Index: 38/100
Avg Engagement: 6.95%
Videos: 1,019
Viral Rate: 15.21%
Sun 3p
Engagement Index: 38/100
Avg Engagement: 6.95%
Videos: 974
Viral Rate: 13.45%
Sun 4p
Engagement Index: 66/100
Avg Engagement: 7.97%
Videos: 827
Viral Rate: 15.72%
Sun 5p
Engagement Index: 84/100
Avg Engagement: 8.63%
Videos: 783
Viral Rate: 17.50%
Sun 6p
Engagement Index: 61/100
Avg Engagement: 7.79%
Videos: 740
Viral Rate: 18.24%
Sun 7p
Engagement Index: 74/100
Avg Engagement: 8.27%
Videos: 592
Viral Rate: 18.41%
Sun 8p
Engagement Index: 100/100
Avg Engagement: 9.22%
Videos: 535
Viral Rate: 22.43%
Sun 9p
Engagement Index: 96/100
Avg Engagement: 9.08%
Videos: 529
Viral Rate: 24.95%
Sun 10p
Engagement Index: 93/100
Avg Engagement: 8.95%
Videos: 530
Viral Rate: 22.83%
Sun 11p
Engagement Index: 80/100
Avg Engagement: 8.51%
Videos: 538
Viral Rate: 18.22%
Mon 12a
Engagement Index: 62/100
Avg Engagement: 7.83%
Videos: 573
Viral Rate: 16.40%
Mon 1a
Engagement Index: 48/100
Avg Engagement: 7.33%
Videos: 662
Viral Rate: 16.62%
Mon 2a
Engagement Index: 25/100
Avg Engagement: 6.48%
Videos: 731
Viral Rate: 12.59%
Mon 3a
Engagement Index: 39/100
Avg Engagement: 6.97%
Videos: 759
Viral Rate: 16.86%
Mon 4a
Engagement Index: 40/100
Avg Engagement: 7.04%
Videos: 818
Viral Rate: 12.22%
Mon 5a
Engagement Index: 29/100
Avg Engagement: 6.62%
Videos: 732
Viral Rate: 12.02%
Mon 6a
Engagement Index: 45/100
Avg Engagement: 7.22%
Videos: 749
Viral Rate: 14.15%
Mon 7a
Engagement Index: 3/100
Avg Engagement: 5.66%
Videos: 779
Viral Rate: 11.94%
Mon 8a
Engagement Index: 25/100
Avg Engagement: 6.47%
Videos: 874
Viral Rate: 13.16%
Mon 9a
Engagement Index: 19/100
Avg Engagement: 6.26%
Videos: 974
Viral Rate: 11.40%
Mon 10a
Engagement Index: 15/100
Avg Engagement: 6.10%
Videos: 1,063
Viral Rate: 14.39%
Mon 11a
Engagement Index: 26/100
Avg Engagement: 6.50%
Videos: 1,001
Viral Rate: 16.38%
Mon 12p
Engagement Index: 31/100
Avg Engagement: 6.71%
Videos: 1,134
Viral Rate: 11.99%
Mon 1p
Engagement Index: 8/100
Avg Engagement: 5.84%
Videos: 1,136
Viral Rate: 13.20%
Mon 2p
Engagement Index: 33/100
Avg Engagement: 6.78%
Videos: 1,053
Viral Rate: 14.91%
Mon 3p
Engagement Index: 39/100
Avg Engagement: 6.97%
Videos: 1,078
Viral Rate: 13.27%
Mon 4p
Engagement Index: 68/100
Avg Engagement: 8.06%
Videos: 884
Viral Rate: 14.03%
Mon 5p
Engagement Index: 81/100
Avg Engagement: 8.53%
Videos: 830
Viral Rate: 19.52%
Mon 6p
Engagement Index: 68/100
Avg Engagement: 8.05%
Videos: 689
Viral Rate: 17.42%
Mon 7p
Engagement Index: 75/100
Avg Engagement: 8.31%
Videos: 586
Viral Rate: 20.65%
Mon 8p
Engagement Index: 83/100
Avg Engagement: 8.61%
Videos: 555
Viral Rate: 22.88%
Mon 9p
Engagement Index: 84/100
Avg Engagement: 8.63%
Videos: 576
Viral Rate: 22.57%
Mon 10p
Engagement Index: 77/100
Avg Engagement: 8.39%
Videos: 601
Viral Rate: 15.81%
Mon 11p
Engagement Index: 60/100
Avg Engagement: 7.74%
Videos: 611
Viral Rate: 15.06%
Tue 12a
Engagement Index: 48/100
Avg Engagement: 7.31%
Videos: 631
Viral Rate: 15.85%
Tue 1a
Engagement Index: 29/100
Avg Engagement: 6.64%
Videos: 703
Viral Rate: 15.79%
Tue 2a
Engagement Index: 39/100
Avg Engagement: 6.98%
Videos: 751
Viral Rate: 12.52%
Tue 3a
Engagement Index: 40/100
Avg Engagement: 7.03%
Videos: 795
Viral Rate: 13.58%
Tue 4a
Engagement Index: 44/100
Avg Engagement: 7.18%
Videos: 796
Viral Rate: 12.56%
Tue 5a
Engagement Index: 25/100
Avg Engagement: 6.46%
Videos: 716
Viral Rate: 10.06%
Tue 6a
Engagement Index: 18/100
Avg Engagement: 6.23%
Videos: 656
Viral Rate: 12.65%
Tue 7a
Engagement Index: 20/100
Avg Engagement: 6.27%
Videos: 749
Viral Rate: 11.62%
Tue 8a
Engagement Index: 33/100
Avg Engagement: 6.76%
Videos: 892
Viral Rate: 12.11%
Tue 9a
Engagement Index: 0/100
Avg Engagement: 5.56%
Videos: 997
Viral Rate: 11.33%
Tue 10a
Engagement Index: 20/100
Avg Engagement: 6.28%
Videos: 1,023
Viral Rate: 13.49%
Tue 11a
Engagement Index: 22/100
Avg Engagement: 6.36%
Videos: 1,100
Viral Rate: 13.09%
Tue 12p
Engagement Index: 26/100
Avg Engagement: 6.53%
Videos: 1,154
Viral Rate: 14.04%
Tue 1p
Engagement Index: 23/100
Avg Engagement: 6.39%
Videos: 1,058
Viral Rate: 14.84%
Tue 2p
Engagement Index: 23/100
Avg Engagement: 6.39%
Videos: 1,006
Viral Rate: 13.42%
Tue 3p
Engagement Index: 30/100
Avg Engagement: 6.65%
Videos: 1,000
Viral Rate: 15.10%
Tue 4p
Engagement Index: 67/100
Avg Engagement: 8.03%
Videos: 890
Viral Rate: 15.51%
Tue 5p
Engagement Index: 71/100
Avg Engagement: 8.18%
Videos: 738
Viral Rate: 16.80%
Tue 6p
Engagement Index: 72/100
Avg Engagement: 8.21%
Videos: 675
Viral Rate: 16.44%
Tue 7p
Engagement Index: 75/100
Avg Engagement: 8.31%
Videos: 627
Viral Rate: 18.66%
Tue 8p
Engagement Index: 79/100
Avg Engagement: 8.45%
Videos: 527
Viral Rate: 19.54%
Tue 9p
Engagement Index: 82/100
Avg Engagement: 8.58%
Videos: 545
Viral Rate: 16.15%
Tue 10p
Engagement Index: 84/100
Avg Engagement: 8.65%
Videos: 561
Viral Rate: 20.68%
Tue 11p
Engagement Index: 69/100
Avg Engagement: 8.10%
Videos: 547
Viral Rate: 17.18%
Wed 12a
Engagement Index: 43/100
Avg Engagement: 7.14%
Videos: 617
Viral Rate: 11.83%
Wed 1a
Engagement Index: 39/100
Avg Engagement: 6.97%
Videos: 716
Viral Rate: 16.06%
Wed 2a
Engagement Index: 35/100
Avg Engagement: 6.83%
Videos: 716
Viral Rate: 12.43%
Wed 3a
Engagement Index: 26/100
Avg Engagement: 6.53%
Videos: 708
Viral Rate: 11.72%
Wed 4a
Engagement Index: 32/100
Avg Engagement: 6.72%
Videos: 774
Viral Rate: 12.14%
Wed 5a
Engagement Index: 28/100
Avg Engagement: 6.58%
Videos: 725
Viral Rate: 13.52%
Wed 6a
Engagement Index: 39/100
Avg Engagement: 7.00%
Videos: 690
Viral Rate: 14.20%
Wed 7a
Engagement Index: 1/100
Avg Engagement: 5.58%
Videos: 727
Viral Rate: 11.97%
Wed 8a
Engagement Index: 20/100
Avg Engagement: 6.29%
Videos: 806
Viral Rate: 12.90%
Wed 9a
Engagement Index: 0/100
Avg Engagement: 5.57%
Videos: 1,035
Viral Rate: 11.59%
Wed 10a
Engagement Index: 30/100
Avg Engagement: 6.66%
Videos: 1,007
Viral Rate: 13.90%
Wed 11a
Engagement Index: 13/100
Avg Engagement: 6.03%
Videos: 989
Viral Rate: 13.95%
Wed 12p
Engagement Index: 15/100
Avg Engagement: 6.11%
Videos: 1,092
Viral Rate: 13.55%
Wed 1p
Engagement Index: 24/100
Avg Engagement: 6.43%
Videos: 1,083
Viral Rate: 12.28%
Wed 2p
Engagement Index: 32/100
Avg Engagement: 6.74%
Videos: 1,096
Viral Rate: 12.04%
Wed 3p
Engagement Index: 40/100
Avg Engagement: 7.02%
Videos: 1,024
Viral Rate: 12.50%
Wed 4p
Engagement Index: 62/100
Avg Engagement: 7.84%
Videos: 874
Viral Rate: 15.33%
Wed 5p
Engagement Index: 55/100
Avg Engagement: 7.56%
Videos: 745
Viral Rate: 17.05%
Wed 6p
Engagement Index: 55/100
Avg Engagement: 7.57%
Videos: 662
Viral Rate: 20.24%
Wed 7p
Engagement Index: 70/100
Avg Engagement: 8.13%
Videos: 579
Viral Rate: 15.20%
Wed 8p
Engagement Index: 81/100
Avg Engagement: 8.54%
Videos: 556
Viral Rate: 20.50%
Wed 9p
Engagement Index: 69/100
Avg Engagement: 8.09%
Videos: 569
Viral Rate: 17.93%
Wed 10p
Engagement Index: 76/100
Avg Engagement: 8.35%
Videos: 578
Viral Rate: 17.47%
Wed 11p
Engagement Index: 44/100
Avg Engagement: 7.17%
Videos: 573
Viral Rate: 13.79%
Thu 12a
Engagement Index: 51/100
Avg Engagement: 7.42%
Videos: 573
Viral Rate: 14.31%
Thu 1a
Engagement Index: 49/100
Avg Engagement: 7.37%
Videos: 646
Viral Rate: 17.03%
Thu 2a
Engagement Index: 23/100
Avg Engagement: 6.40%
Videos: 694
Viral Rate: 13.69%
Thu 3a
Engagement Index: 40/100
Avg Engagement: 7.02%
Videos: 726
Viral Rate: 16.25%
Thu 4a
Engagement Index: 12/100
Avg Engagement: 5.98%
Videos: 768
Viral Rate: 11.72%
Thu 5a
Engagement Index: 31/100
Avg Engagement: 6.69%
Videos: 715
Viral Rate: 14.97%
Thu 6a
Engagement Index: 21/100
Avg Engagement: 6.32%
Videos: 667
Viral Rate: 11.84%
Thu 7a
Engagement Index: 7/100
Avg Engagement: 5.82%
Videos: 687
Viral Rate: 11.94%
Thu 8a
Engagement Index: 11/100
Avg Engagement: 5.96%
Videos: 817
Viral Rate: 12.97%
Thu 9a
Engagement Index: 5/100
Avg Engagement: 5.74%
Videos: 944
Viral Rate: 13.98%
Thu 10a
Engagement Index: 6/100
Avg Engagement: 5.79%
Videos: 948
Viral Rate: 15.82%
Thu 11a
Engagement Index: 13/100
Avg Engagement: 6.05%
Videos: 1,020
Viral Rate: 12.35%
Thu 12p
Engagement Index: 19/100
Avg Engagement: 6.25%
Videos: 1,114
Viral Rate: 13.73%
Thu 1p
Engagement Index: 26/100
Avg Engagement: 6.51%
Videos: 1,027
Viral Rate: 13.24%
Thu 2p
Engagement Index: 30/100
Avg Engagement: 6.65%
Videos: 966
Viral Rate: 14.29%
Thu 3p
Engagement Index: 23/100
Avg Engagement: 6.39%
Videos: 929
Viral Rate: 14.10%
Thu 4p
Engagement Index: 63/100
Avg Engagement: 7.88%
Videos: 785
Viral Rate: 15.41%
Thu 5p
Engagement Index: 56/100
Avg Engagement: 7.61%
Videos: 778
Viral Rate: 17.87%
Thu 6p
Engagement Index: 74/100
Avg Engagement: 8.26%
Videos: 624
Viral Rate: 15.22%
Thu 7p
Engagement Index: 53/100
Avg Engagement: 7.49%
Videos: 639
Viral Rate: 18.94%
Thu 8p
Engagement Index: 80/100
Avg Engagement: 8.49%
Videos: 549
Viral Rate: 21.68%
Thu 9p
Engagement Index: 73/100
Avg Engagement: 8.23%
Videos: 565
Viral Rate: 19.82%
Thu 10p
Engagement Index: 69/100
Avg Engagement: 8.09%
Videos: 553
Viral Rate: 18.08%
Thu 11p
Engagement Index: 72/100
Avg Engagement: 8.19%
Videos: 574
Viral Rate: 19.34%
Fri 12a
Engagement Index: 63/100
Avg Engagement: 7.86%
Videos: 588
Viral Rate: 17.01%
Fri 1a
Engagement Index: 39/100
Avg Engagement: 7.00%
Videos: 622
Viral Rate: 13.99%
Fri 2a
Engagement Index: 31/100
Avg Engagement: 6.71%
Videos: 693
Viral Rate: 12.99%
Fri 3a
Engagement Index: 19/100
Avg Engagement: 6.24%
Videos: 757
Viral Rate: 13.87%
Fri 4a
Engagement Index: 48/100
Avg Engagement: 7.30%
Videos: 774
Viral Rate: 11.37%
Fri 5a
Engagement Index: 42/100
Avg Engagement: 7.11%
Videos: 666
Viral Rate: 10.81%
Fri 6a
Engagement Index: 10/100
Avg Engagement: 5.91%
Videos: 693
Viral Rate: 12.99%
Fri 7a
Engagement Index: 10/100
Avg Engagement: 5.93%
Videos: 734
Viral Rate: 15.12%
Fri 8a
Engagement Index: 11/100
Avg Engagement: 5.97%
Videos: 836
Viral Rate: 8.73%
Fri 9a
Engagement Index: 10/100
Avg Engagement: 5.94%
Videos: 930
Viral Rate: 12.37%
Fri 10a
Engagement Index: 13/100
Avg Engagement: 6.02%
Videos: 988
Viral Rate: 16.40%
Fri 11a
Engagement Index: 20/100
Avg Engagement: 6.29%
Videos: 947
Viral Rate: 14.68%
Fri 12p
Engagement Index: 30/100
Avg Engagement: 6.65%
Videos: 1,101
Viral Rate: 13.44%
Fri 1p
Engagement Index: 22/100
Avg Engagement: 6.35%
Videos: 1,043
Viral Rate: 13.23%
Fri 2p
Engagement Index: 36/100
Avg Engagement: 6.88%
Videos: 1,046
Viral Rate: 15.68%
Fri 3p
Engagement Index: 35/100
Avg Engagement: 6.86%
Videos: 1,040
Viral Rate: 15.48%
Fri 4p
Engagement Index: 38/100
Avg Engagement: 6.97%
Videos: 931
Viral Rate: 17.94%
Fri 5p
Engagement Index: 59/100
Avg Engagement: 7.72%
Videos: 751
Viral Rate: 16.78%
Fri 6p
Engagement Index: 77/100
Avg Engagement: 8.40%
Videos: 679
Viral Rate: 18.70%
Fri 7p
Engagement Index: 75/100
Avg Engagement: 8.32%
Videos: 604
Viral Rate: 25.00%
Fri 8p
Engagement Index: 88/100
Avg Engagement: 8.79%
Videos: 581
Viral Rate: 23.24%
Fri 9p
Engagement Index: 72/100
Avg Engagement: 8.20%
Videos: 562
Viral Rate: 20.28%
Fri 10p
Engagement Index: 64/100
Avg Engagement: 7.89%
Videos: 541
Viral Rate: 21.63%
Fri 11p
Engagement Index: 59/100
Avg Engagement: 7.71%
Videos: 573
Viral Rate: 16.58%
Sat 12a
Engagement Index: 43/100
Avg Engagement: 7.12%
Videos: 575
Viral Rate: 16.17%
Sat 1a
Engagement Index: 43/100
Avg Engagement: 7.13%
Videos: 698
Viral Rate: 17.62%
Sat 2a
Engagement Index: 6/100
Avg Engagement: 5.78%
Videos: 700
Viral Rate: 13.57%
Sat 3a
Engagement Index: 17/100
Avg Engagement: 6.16%
Videos: 809
Viral Rate: 13.10%
Sat 4a
Engagement Index: 13/100
Avg Engagement: 6.02%
Videos: 791
Viral Rate: 11.50%
Sat 5a
Engagement Index: 29/100
Avg Engagement: 6.63%
Videos: 679
Viral Rate: 13.70%
Sat 6a
Engagement Index: 16/100
Avg Engagement: 6.16%
Videos: 686
Viral Rate: 16.03%
Sat 7a
Engagement Index: 13/100
Avg Engagement: 6.03%
Videos: 750
Viral Rate: 13.47%
Sat 8a
Engagement Index: 10/100
Avg Engagement: 5.93%
Videos: 853
Viral Rate: 12.90%
Sat 9a
Engagement Index: 18/100
Avg Engagement: 6.20%
Videos: 854
Viral Rate: 13.47%
Sat 10a
Engagement Index: 18/100
Avg Engagement: 6.20%
Videos: 912
Viral Rate: 15.13%
Sat 11a
Engagement Index: 21/100
Avg Engagement: 6.32%
Videos: 1,012
Viral Rate: 15.02%
Sat 12p
Engagement Index: 40/100
Avg Engagement: 7.03%
Videos: 1,044
Viral Rate: 14.46%
Sat 1p
Engagement Index: 26/100
Avg Engagement: 6.53%
Videos: 978
Viral Rate: 14.52%
Sat 2p
Engagement Index: 40/100
Avg Engagement: 7.03%
Videos: 1,058
Viral Rate: 15.50%
Sat 3p
Engagement Index: 32/100
Avg Engagement: 6.74%
Videos: 1,023
Viral Rate: 13.69%
Sat 4p
Engagement Index: 73/100
Avg Engagement: 8.22%
Videos: 808
Viral Rate: 18.94%
Sat 5p
Engagement Index: 73/100
Avg Engagement: 8.25%
Videos: 755
Viral Rate: 20.13%
Sat 6p
Engagement Index: 67/100
Avg Engagement: 8.01%
Videos: 751
Viral Rate: 19.71%
Sat 7p
Engagement Index: 83/100
Avg Engagement: 8.59%
Videos: 585
Viral Rate: 17.78%
Sat 8p
Engagement Index: 100/100
Avg Engagement: 9.23%
Videos: 531
Viral Rate: 26.74%
Sat 9p
Engagement Index: 98/100
Avg Engagement: 9.14%
Videos: 521
Viral Rate: 23.99%
Sat 10p
Engagement Index: 91/100
Avg Engagement: 8.91%
Videos: 553
Viral Rate: 19.35%
Sat 11p
Engagement Index: 80/100
Avg Engagement: 8.49%
Videos: 489
Viral Rate: 20.25%
Top 10 Best Times to Post
Ranked by engagement index based on real video performance
These times show the highest engagement rates across our dataset. Your results may vary based on your specific audience.
| Rank | Day | Time | Engagement Index | Avg Engagement | Viral Rate | Videos |
|---|---|---|---|---|---|---|
| 🥇 | Sunday | 8:00 PM | 100 | 9.22% | 22.43% | 535 |
| 🥈 | Saturday | 8:00 PM | 100 | 9.23% | 26.74% | 531 |
| 🥉 | Saturday | 9:00 PM | 98 | 9.14% | 23.99% | 521 |
| 4 | Sunday | 9:00 PM | 96 | 9.08% | 24.95% | 529 |
| 5 | Sunday | 10:00 PM | 93 | 8.95% | 22.83% | 530 |
| 6 | Saturday | 10:00 PM | 91 | 8.91% | 19.35% | 553 |
| 7 | Friday | 8:00 PM | 88 | 8.79% | 23.24% | 581 |
| 8 | Sunday | 5:00 PM | 84 | 8.63% | 17.50% | 783 |
| 9 | Monday | 9:00 PM | 84 | 8.63% | 22.57% | 576 |
| 10 | Tuesday | 10:00 PM | 84 | 8.65% | 20.68% | 561 |
How We Calculate This
Our Methodology
- 1
Extract Posting Times
We extract the day and hour from each video’s publish timestamp
- 2
Calculate Engagement Rate
(Likes + Comments + Shares) / Views × 100
- 3
Group by Time Slot
Average engagement across all videos in each day+hour combo
- 4
Normalize to 0-100
Scale scores so 100 = highest engagement time slot
Data Quality
38,198 Creators
Data from diverse creator accounts
131,235 Videos
Only videos with 100+ views included
Last 90 Days
Fresh data reflects current trends
Hourly Updates
Data refreshes every hour automatically
Why Posting Time Matters on TikTok
TikTok’s algorithm prioritizes early engagement. Videos that get likes, comments, and shares in the first 30-60 minutes are more likely to be pushed to the For You page. Posting when your audience is most active increases your chances of that crucial early engagement.
Best Days to Post on TikTok in 2026
Based on our analysis of 131,235 videos, Sunday shows the highest engagement rates overall. However, the best day for YOU depends on your specific audience demographics, timezone, and content niche.
Should You Post Multiple Times Per Day?
Many successful creators post 1-3 times per day. Our data shows that spacing posts at least 3-4 hours apart prevents them from competing against each other for the same audience’s attention. Consistency matters more than volume.
Timezone Considerations
The times shown are based on when videos were published in their original timezones. If your audience is primarily in a different timezone than you, adjust your posting schedule accordingly. Most successful creators target their largest audience segment’s active hours.
Frequently Asked Questions
What is the best time to post on TikTok?
Based on our analysis of 131,235 videos, the best time to post is Sunday at 8:00 PM. However, optimal times vary by audience and niche.
Does posting time really affect TikTok views?
Yes. Videos posted when your audience is active get more early engagement, which signals to the algorithm that your content is worth promoting to more users on the For You page.
How often is this data updated?
Our engagement data is refreshed every hour using the latest video performance metrics from our database of thousands of TikTok videos.
What timezone is this data in?
The data reflects posting times in their original timezones. Our analysis accounts for creators across all timezones to provide globally-relevant insights.
Should I always post at the "best" time?
Not necessarily. The best time for YOU depends on when YOUR specific audience is online. Use these insights as a starting point, then test and refine based on your own analytics.
How is the engagement index calculated?
We calculate (likes + comments + shares) / views for each video, group by posting time, then normalize to a 0-100 scale where 100 represents the highest engagement rate.