malloryleerichardson TikTok profile picture
D

@malloryleerichardson

Mallory Lee Richardson

❤️ Daily Finds + Mom Life 🎃🎄Holiday Lover & Dance Mom🩰 ✨helping moms create MAGIC all year long 📧malloryleerichardson@gmail.com

269Kfollowers
13.4Mlikes
2.88%engagement
1515videos

1.3M

Total Views

115.8K

Total Likes

7.8K

Total Shares

424

Total Comments

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Total Videos
16
Viral Hits
4
25% viral ratio
Peak Views
410K
Growth
+9%
vs first videos

Viral Timeline

Click any point to view full video analytics

Regular
Viral (2x avg)
Mega Viral (5x+)

Top Performing Videos

Deep Analytics

Viral Potential
74/100
high
Engagement
9.96%
high
Consistency
42/100
medium
Best Time
10PM
info

Viral Factors

What's driving your viral potential

Viral Potential
74/100
HIGH
Engagement Rate94
9.44% average engagement
Viral Hit Rate50
25.0% of videos go viral
Shareability60
0.597% share rate
Posting Timing51
31% posted during peak hours
Video Duration67
47% in optimal 21-60s range
Hashtag Strategy100
4.7 avg hashtags, 62 unique used
Sound Usage98
100% use trending sounds

Strengths & Opportunities

✓ Hashtag Strategy✓ Sound Usage
↑ Posting Timing↑ Viral Hit Rate

Focus on improving viral hit rate to boost overall viral potential.

Engagement Funnel

How viewers convert to engagement

Like Rate
8.81%
vs 4.5% avg
Comment Rate
0.03%
vs 0.3% avg
Share Rate
0.60%
vs 0.2% avg
Save Rate
0.52%
vs 0.5% avg
Views
1.3M
100.00%
Likes
115.8K
8.81%
↑ Above avg
Saves
6.9K
0.52%
≈ Average
Comments
424
0.03%
↓ Below avg
Shares
7.8K
0.60%
↑ Above avg

Insights

  • •Excellent overall engagement rate - your content resonates strongly with viewers.
  • •Likes are 96% above industry average.
  • •Comments significantly below average - opportunity for improvement.

Add calls-to-action asking questions or opinions. End videos with "Comment below" prompts.

Recent Top Videos

About @malloryleerichardson's TikTok Analytics

@malloryleerichardson (Mallory Lee Richardson) is a TikTok creator with 269K followers and 13.4M total likes. Based on our analysis of 16 videos, @malloryleerichardson has an engagement rate of 2.88%, earning a creator score of D.

The average video from @malloryleerichardson receives approximately 82.2K views.

Viral Performance Analysis

Out of 16 tracked videos, @malloryleerichardson has achieved 4 viral hits (videos with 2x+ their average views), representing a 25.0% viral ratio.

@malloryleerichardson's recent videos show 9% growth compared to their earlier content, indicating an upward trajectory.

How to Get More Analytics on @malloryleerichardson

Toklytics provides free, comprehensive TikTok analytics through our Chrome extension. Simply install the extension and visit @malloryleerichardson's TikTok profile to see:

  • Real-time engagement rate calculations
  • Video-by-video performance breakdown
  • Viral ratio and consistency scores
  • Growth trends and posting patterns
  • Export all data to CSV for analysis

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