nyxcosmetics TikTok profile picture
F

@nyxcosmetics

Verified

NYX Professional Makeup

Proud artistry for all 🫢 Always cruelty-free 🐰 With ❀️ from LA 🌴

1.4Mfollowers
10.2Mlikes
0.29%engagement
1527videos

19.8M

Total Views

427K

Total Likes

27.4K

Total Shares

7.5K

Total Comments

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Install our free Chrome extension to see real-time analytics, video performance breakdowns, engagement trends, and export all data to CSV.

Total Videos
113
Viral Hits
3
3% viral ratio
Peak Views
16.7M
Growth
-84%
vs first videos

Viral Timeline

Click any point to view full video analytics

Regular
Viral (2x avg)
Mega Viral (5x+)
BREAKOUT MOMENT β€” 95x AVERAGE
May 25, 2026

TikTok Video

16.7Mviews
271.5Klikes
21.6Kshares
View Full Analytics

Top Performing Videos

Deep Analytics

Viral Potential
29/100
medium
Engagement
2.44%
medium
Consistency
70/100
high
Best Time
5PM
info

Viral Factors

What's driving your viral potential

Viral Potential
29/100
MEDIUM
Engagement Rate23
2.33% average engagement
Viral Hit Rate5
2.7% of videos go viral
Shareability14
0.138% share rate
Posting Timing22
37% posted during peak hours
Video Duration31
11% in optimal 21-60s range
Hashtag Strategy60
2.5 avg hashtags, 140 unique used
Sound Usage92
100% use trending sounds

Strengths & Opportunities

βœ“ Sound Usageβœ“ Hashtag Strategy
↑ Shareability↑ Viral Hit Rate

Study your top-performing content patterns.

Engagement Funnel

How viewers convert to engagement

Like Rate
2.16%
vs 4.5% avg
Comment Rate
0.04%
vs 0.3% avg
Share Rate
0.14%
vs 0.2% avg
Save Rate
0.10%
vs 0.5% avg
Views
19.8M
100.00%
Likes
427K
2.16%
↓ Below avg
Saves
20.4K
0.10%
↓ Below avg
Comments
7.5K
0.04%
↓ Below avg
Shares
27.4K
0.14%
↓ Below avg

Insights

  • β€’Engagement rate below TikTok average - consider more interactive content.
  • β€’Likes significantly below average - opportunity for improvement.
  • β€’Saves significantly below average - opportunity for improvement.

Add calls-to-action asking questions or opinions. End videos with "Comment below" prompts. Consider experimenting with trending sounds and hashtags to boost visibility.

Recent Top Videos

About @nyxcosmetics's TikTok Analytics

@nyxcosmetics (NYX Professional Makeup) is a TikTok creator with 1.4M followers and 10.2M total likes. Based on our analysis of 113 videos, @nyxcosmetics has an engagement rate of 0.29%, earning a creator score of F.

The average video from @nyxcosmetics receives approximately 175.1K views. This account is verified by TikTok.

Viral Performance Analysis

Out of 113 tracked videos, @nyxcosmetics has achieved 3 viral hits (videos with 2x+ their average views), representing a 2.7% viral ratio. Their breakout moment came on 2026-05-25, when a video achieved 16.7M views β€” significantly above their average of 175.1K views.

@nyxcosmetics's video performance has seen some fluctuation, which is common for creators experimenting with content strategies.

How to Get More Analytics on @nyxcosmetics

Toklytics provides free, comprehensive TikTok analytics through our Chrome extension. Simply install the extension and visit @nyxcosmetics's TikTok profile to see:

  • Real-time engagement rate calculations
  • Video-by-video performance breakdown
  • Viral ratio and consistency scores
  • Growth trends and posting patterns
  • Export all data to CSV for analysis

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