About Toklytics

The story behind the #1 TikTok analytics platform

Our Mission

We believe TikTok analytics should be accessible to everyone β€” not locked behind expensive enterprise tools. Toklytics democratizes TikTok data through our community-powered approach: a free extension that gives instant insights while contributing to a shared database that benefits all users.

The Toklytics Model

We're inspired by Keepa's model for Amazon data. Our free Chrome extension intercepts TikTok's public API responses while you browse, calculating metrics like engagement rates and creator scores in real-time.

This data is optionally contributed to our shared database, creating a comprehensive resource that grows stronger with every user.

Extension users get free analytics. Platform users can search and discover creators they haven't visited. Everyone wins.

What We Stand For

Privacy First

Your data stays on your device unless you choose to share it.

Transparency

We show you exactly how we calculate every metric.

Accessibility

Core features are free forever. Premium features are fairly priced.

Community

We're building this together. Your contributions make the platform better.

Get in Touch

Have questions? Want to partner with us? We'd love to hear from you.

Data Report

We built Toklytics because TikTok is the most important social platform of this decade. Here's the data to prove it.

πŸ“Š DATA REPORT 2026

TikTok by the Numbers

55+ verified statistics on users, revenue, engagement, ecommerce, and the creator economy β€” visualized.

Monthly Active Users

1.9B

Projected 2B+ by year end

Daily Active Users

1.12B

57.3% DAU/MAU ratio

Total Downloads

5.48B

Most downloaded app 4 yrs running

Daily Time Spent

95 min

Global average per user

01

User Growth Trajectory

Monthly Active Users (millions) β€” 271M in 2018 β†’ 1.9B in 2026

02

Advertising Revenue Explosion

GLOBAL AD REVENUE ($B)

TIKTOK SHOP US SALES ($B)

Avg CPM

$9.16

Avg CPC

$1.00

Ad ROAS

$4.13

US Shoppers

71.4M

03

Demographics & Engagement

AGE DISTRIBUTION

ENGAGEMENT RATE BY PLATFORM

TikTok: 8x Instagram, 25x Facebook

04

Global Reach β€” Top Markets

Top TikTok markets by monthly active users (millions)

05

Platform Competitive Edge

TIKTOK vs INSTAGRAM vs YOUTUBE

CREATOR CPM BY NICHE ($/1K VIEWS)

06

Why TikTok Dominates in 2026

πŸš€

Unmatched Organic Reach

Algorithm drives 85% of views vs 57% on Instagram. New accounts can go viral on day one.

πŸ›’

$21B+ Social Commerce

TikTok Shop US sales projected to exceed $20B in 2026. 108% YoY growth in 2025.

⏱️

95 Min Daily Attention

Users spend 95 min/day β€” more than YouTube (40m) and Instagram (29m) combined.

πŸ“ˆ

8x Higher Engagement

3.70% avg engagement rate dwarfs Instagram (0.48%) and Facebook (0.15%).

πŸ’°

$4.13 ROAS

Every $1 in ad spend returns $4.13 on average, beating Instagram's $3.21.

🌍

1.9B Global Audience

Available in 150+ countries, 75 languages. #1 downloaded app 4 years running.

DATA SOURCED FROM CHARLE AGENCY β€’ DEMANDSAGE β€’ BACKLINKO β€’ DATAREPORTAL β€’ STATISTA β€’ eMARKETER β€’ SHOPIFY

All figures as of early 2026. 'P' denotes projected values.